Embodying effortless style with a unique elegance and artistic flair, the LUNDSTRÖM label is synonymous with beautiful wearable clothing.  Originally founded in 1974 by award winning Canadian designer Linda Lundström, the LUNDSTRÖM brand is most recognized for its statement-making outerwear including the iconic LaPARKA and for designing fashion for women sizes 2 to 24.

For Fall Winter 2010, the LUNDSTRÖM brand is expanding with the addition of new sister label LUNDSTRÖM COLLECTION.  This new line is designed by a team of in-house designers that bring a keen sense of fashion, combining their Canadian roots with their international experiences having worked with such brands as Lida Baday, Nygard, St John, and Ralph Lauren. The inaugural LUNDSTRÖM COLLECTION will debut at LG Fashion week on March 30th at 8pm.

The core LUNDSTRÖM label has been designed by acclaimed fashion designer Linda Lundström and is currently distributed to more than 200 independent retailers across North America.   The LUNDSTRÖM brand is owned by proprietors Eleventh Floor Apparel Ltd (EFA) and keeping true to LUNDSTRÖM ‘s roots, EFA is committed to maintaining the integrity and vitality of this extraordinary Canadian brand.  Since the re-launch of the brand in 2009, the LUNDSTRÖM label graced its first runway show at LG Fashion Week and continues to be embraced by such fashion media outlets as; Flare, Fashion, Women’s Wear Daily and Fashion Television.